The client wanted neoprene cooler bags but in brand specific colours and an exciting branding solution.
We had a look at stock neoprene cooler boxes available in the market and what branding solutions were available on these made up bags.The colour choices were decent but stock holding was limited, colours were not exactly to the corporate identity and the biggest challenge was branding options were very limited.
A decision was made to provide a custom manufactured solution. We had the neoprene colour dyed up to match the corporate identity. Rubber badges were moulded with the Bonitas logo to be sewen onto the bag in the bottom right position. A custom moulded hard plastic zip puller was moulded for some fine detail on the bag.
We managed to not only produce a custom made product that was tastefully branded but it also cost more than 20% less than stock items that were available.